Could these international beauty hubs be the next K-Beauty? Could these international beauty hubs be the next K-Beauty?

Could these international beauty hubs be the next K-Beauty?

Could these international beauty hubs be the next K-Beauty? Could these international beauty hubs be the next K-Beauty?

Korea’s 12-step skincare, complete with snail slime serums and Happy Meal-like packaging, hit the international beauty scene with full force several years ago. Since then, there’s been a spotlight on what different countries have to offer, honing in on native ingredients, ancient practices and modern advancements.